A Rollback is the lowest price
A Rollback is a temporary cut. Yellow clearance tags are where the deep, final markdowns are.
The tags
From Cindy Nelson, 32 years working at Walmart, Costco, Aldi and Dollar Tree
Where the real clearance hides, what a yellow tag is telling you, why a Rollback is not the lowest price, and how the app shows you the true price before you reach the register. Plus the winter, home and health buys that save the most. From someone who stocked those shelves.
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The part shoppers never hear
Rollback, Reduced, Clearance. They look alike and they are not. One of them is where the deep markdowns are.
The price on the tag and the price at the register do not always match. There is a two-second way to check.
Clearance is not in one place. It is scattered on end caps and top shelves in every department.
If you have ever paid more at Walmart than you expected, it wasn’t you. Nobody shows you how the tags work.

Why I wrote this book
I worked the floor at Walmart for years. I marked items down, I moved clearance and I watched which customers knew where to look. It was never the ones in a hurry.
This book is what I would tell my neighbor before her next trip: how to read the tags, when to go, how to use the app and what never to buy there.
And because winter bills hurt, there is a full chapter on staying warm for less, starting with an $8 camping pad that goes under your sheet.
Cindy
Six of the secrets inside
A small taste of what is in the book. Swipe →
A Rollback is the lowest price
A Rollback is a temporary cut. Yellow clearance tags are where the deep, final markdowns are.
The tags
Clearance is all in one aisle
Clearance hides on end caps and top shelves in every department. Cindy shows where to look in each one.
Clearance
The shelf price is the price
Scan the barcode in the Walmart app first. You see your store’s price before the register does.
The app
Four blankets on top keep you warm
The cold comes from under you. A cheap closed-cell foam camping pad under the sheet stops it.
Winter
Store brand is always worse
Plenty of Great Value staples are worth it. Cindy lists the ones she buys and the few she leaves.
Store brands
No receipt, no return
Most items have a 90-day window, and the app can keep your receipts for you.
Returns
What's inside Walmart Secrets
Walmart Secrets
Read it for 7 days. If it's not for you, ask for a refund within 7 days and you get your money back. See the refund policy.
Questions
No. Food is part of it. The rest is clearance, the app, home and seasonal aisles, pharmacy and services, returns and a full winter chapter on staying warm for less.
No, but it helps. The app chapter is optional. Every other tip works with just your eyes and a shopping list.
No. These are digital books for instant download, in PDF and EPUB. Read them on your phone, tablet or computer, or print the pages you want.
Right after payment your download links appear on screen and arrive by email. Download the files and keep them.
No. Store Secrets is an independent guide written from Cindy’s own experience. It is not affiliated with, sponsored or endorsed by Walmart.
Buyers in the euro area, the UK, Canada and Australia pay in their own currency. Everyone else pays in US dollars. The checkout shows the exact amount before you pay.
Ask within 7 days for a full refund. Read our refund policy for the details.
Prices are in USD. Applicable taxes, if any, are shown at checkout.
Cindy wrote down what the tags mean. All you have to do is read them.
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